Locals here in Hawaii have been enjoying the comfort and style of "alohawear" since the 1930s, but the popularity of its bright colors and prints has caught on everywhere. Perhaps it's because of the happy feelings these friendly prints evoke -- put on some alohawear and you can't help but feel as though you're on vacation in paradise!
The modern Hawaiian dress is actually something of a new phenomenon for the ladies -- in previous years, the "hawaiian dress" was usually a very conservative mu`umu`u -- definitely not very provocative or sexy (however, island women and girls do still wear mu`umu`us on Aloha Friday!).
Cool and hip aloha shirts always abounded for the guys, but until semi-recently, stylish island girls found it somewhat difficult and frustrating to express their Hawaiian style in a feminine way. Only in recent years have aloha wear makers finally caught on and realized that sexy Hawaiian dresses belong in every island girl's closet! You can take the girl from the island... but not the island from the girl!
From silky, elegant matching resort wear to bold, fun Hawaiian print dresses, we've got a tons of high quality clothing appropriate for every occasion. Let your 'ohana stand out with colorful matching Hawaiian attire --- whether your 'ohana is made up of you and your significant other, co-workers, family, or close friends. Pa`ina means "party" in Hawaiian, so get into the party mood with some great clothes!